‘Hope’ is not a strategy. Make a Plan.
The Individual Contributor Plan
Crush that upfront contract at the beginning of your call. Write the winning email. Own your territory like a CEO. Get honest, blunt, no-judgement feedback on your cold call.
Services for Individual Contributor include:
*Call Shadowing, Coaching, Feedback
*Mock Call Exercises, Objection Handling
*Strategize on specific opportunity you’re stuck in
*Email Strategy, Email Composition
*Account Research, Territory Presentation Support
The Sales Leader Plan
Run productive 1:1s. Lead engaging Team Meetings. Outsource your Call Shadowing and Coaching to free up time for competing priorities. Get a mentor for the rep that needs it.
Services for Sales Leader Plan may include:
*1:1, Team Meeting Coaching Support
*Call Shadow and Coach your reps
*Mentor to struggling rep
*Guest host Team Meeting/Workshop
*Performance Management Support
The Sales Team Plan
SWOT Analysis. Territory Plans. Sales Playbooks. Quarterly Business Reviews moderated to bring out the best in each Rep and Manager.
Services for Sales Team Plan may include:
*Rep Onboarding Plan Creation
*SWOT Analysis
*Mystery Shopping Competitor Intel SWOT
*Sales Playbook writing
*Moderate your QBR/Team Event
Empower Your Team with Coaching, Shadowing and SWOT.
While AI coaching platforms have gained popularity for their efficiency and data-driven insights, human coaching provides a depth of understanding and connection that AI cannot replicate. Sales is inherently a human-centered field where empathy, intuition, and nuanced communication play critical roles.
Welcome to Small Biz Soundboard, your trusted sidekick to help take your amazing team—the one you’ve been pounding the pavement for — to new grounds. We help sales teams, leaders, and small businesses maximize their ROI through targeted call coaching, real-time shadowing, and in-depth SWOT analysis. Our collaborative, structured, and programmatic approach is designed to identify opportunities, refine strategies, and boost team performance. By enhancing communication and streamlining processes, we empower your team to close more deals, increase revenue, and achieve sustainable growth.
Hi, I’m Zack! Let me briefly introduce myself.
Over the last 20 years I have worked with businesses throughout Ontario and Atlantic Canada — down the East Coast from Maine to Sunny Florida — and overseas in hot markets like Tel Aviv and Berlin. Companies ranged from small startups to large Corporations — focused in Sales, Tech, Higher Education, Hospitality and Non-Profits.
Regardless of the city or industry, my most profound drive lies in guiding teams through their business challenges. In my journey as an individual contributor, I amassed fundamental sales skills through the crucible of peer-to-peer feedback. Transitioning to a Sales Manager, I discovered that my areas for growth were not confined to managing forecasts, generating reports, or overseeing key performance indicators. Instead, I found that my representatives achieved greater success in converting leads and closing substantial deals when I shifted my focus towards the art of coaching, nurturing each individual's foundational skills. Much like a basketball coach, I didn't merely instruct my players to take more free throws until success became apparent. Instead, I invested time in refining their form, enhancing their posture, and fostering the right habits and muscle memory. This approach illuminates a deeper truth: true success is cultivated not merely through sheer effort but by honing one's intrinsic abilities and understanding the nuances of individual potential.
Small Biz Soundboard thinks that fresh ideas, helpful feedback, and experience can quickly increase your success and help you build good habits for yourself and your team.
Look forward to meeting you,
-Zack
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Complete the form and give your challenge the opportunity to be heard, understood, and a plan to move it forward.
Look forward to hearing from you!